How to put together an event recap deck
What to put in a post-event recap deck for attendees, speakers and sponsors, how to tailor it for each group, and when to send it while people still care.
The event is over. The chairs are stacked. The team is exhausted. And this is exactly when the recap deck matters most.
A good recap does three things. It reminds attendees why they came. It thanks speakers properly. And it shows sponsors what they got for their money. Done well, it’s the first slide of next year’s event.
Here’s how to build one without losing a week to it.
Decide who it’s for
One recap rarely fits everyone. The core is shared, but the emphasis shifts.
| Audience | What they want from the recap |
|---|---|
| Attendees | Highlights, talk recordings or slides, what’s next |
| Speakers | Thanks, how their session went, an invite to come back |
| Sponsors | What they got: visibility, conversations, follow-up |
| Your team or committee | What worked, what didn’t, what to change |
Build one master deck. Then cut a version for each group. Don’t send sponsors the internal lessons slide. Don’t send attendees the sponsor delivery table.
Start collecting on day one
The best recap decks are half-built before the event ends.
- Photos. Ask one person to own them. Wide shots of a full room. Close-ups of speakers. Hallway conversations. Sponsor booths with people at them.
- Moments. Keep a running note of the moments people talked about: the demo that worked, the question that got a laugh, the session that ran out of chairs.
- Numbers you can stand behind. Registrations, check-ins, sessions, speakers. Only what you actually counted.
- Feedback. Send the survey while people are still at the venue or on the way home. A short one. Three or four questions.
Wait a week and half of this is gone.
The slides to include
Keep it short. Ten to fifteen slides is plenty for most events. An event recap template can give you the bones to fill with your own photos and figures.
1. The opener
Event name, date, city. One great photo, full bleed. A single line: “Thank you for being there.”
2. The event in numbers
One slide. Four or five figures, big. For example: attendees, talks, workshops, cities represented. Only numbers you counted yourself. No estimates dressed up as facts.
3. Highlights
Three to five slides. One moment per slide. A photo and a sentence each. This is the slide people forward.
4. The talks
A grid of sessions with speaker names. Add where to find slides or recordings, if you’re sharing them. Attendees will look for this first.
5. What attendees said
Pick a few short survey comments. Label them clearly as attendee feedback. Use the real words; don’t polish them into marketing lines. Ask before you use anything that names a person.
6. Thank you, sponsors
Logos, sized by tier, as promised in the sponsor deck. Nothing more on this version.
7. What’s next
Next event date, if you have it. Where to sign up for updates. The community channel. End with a reason to stay in touch.
Tailor it for sponsors
Sponsors need more than a logo slide. Give them their own version with:
- Where their brand appeared. Screenshots or photos of each placement: holding slides, stage banners, the website, the badge.
- Their session, if they had one. Attendance at their talk or workshop, if you counted it.
- Booth activity. Photos of people at the stand. Any opt-in contacts collected, shared the way you agreed.
- Delivery against the package. A simple table: what was promised, what was delivered. Be honest about anything that slipped.
Then one line: “We’d love to talk about next year.” That’s the start of renewal.
Tailor it for the press
Media need their own cut. If journalists or partners will write about the event, a press kit with key facts, approved photos and contacts saves a round of emails. Only facts you can stand behind.
Tailor it for speakers
Speakers gave their time. Thank them like it.
- A slide with their session photo.
- Their session feedback, if the survey asked about talks. Share it privately, not in the group deck.
- An open invitation to submit again, or to help shape next year’s programme.
A personal email with a two-slide extract beats a mass mail with the full deck.
Keep the design simple
You’re not building a keynote. You’re building a memory.
- Big photos. Few words.
- Your event’s template, so it looks like the same event.
- Large type, in case someone shows it on a screen at their next team meeting.
If a slide needs a paragraph, it’s two slides or it’s an email.
Send it fast
Timing beats polish. Aim to send the attendee version within a week, while the event is still fresh. Sponsor versions can follow a little later, once the contacts and delivery table are checked.
Late recaps feel like admin. Fast ones feel like momentum. To get a first version on the page, you can draft the recap deck with AI from your notes and figures, then check every number before it goes out.
Save the master
Keep the internal version with the lessons slide. What went wrong. What to keep. What to drop. Next year, open it before you open anything else.
The recap deck is the bridge between this event and the next one. Build it on the same look as your run-of-show slides and your sponsor deck, and the whole year looks like one event.